June 21, 2024
Cigna rebrands as The Cigna Group (and launches two well being care manufacturers)
Cigna rebrands as The Cigna Group (and launches two well being care manufacturers) Cigna headquarters in Bloomfield, USA. Credit score: askarim/Shutterstock.com

Cigna, the 230-year-old firm, has developed. On Monday, the corporate introduced it’s rebranding, which it stated displays its rising portfolio of companies, into three distinct manufacturers: The Cigna Group, the worldwide well being firm; Cigna Healthcare, the well being advantages supplier; and Evernorth Well being Companies, the pharmacy, care and advantages options supplier.

Cigna Healthcare is the well being advantages supplier of The Cigna Group and can serve its business, authorities and worldwide clients and shoppers. Evernorth Well being Companies, which creates pharmacy, care supply and advantages options to enhance well being, is powered by Specific Scripts, Specific Scripts Pharmacy, Accredo, eviCore, MDLIVE and myMatrixx, together with holistic  Evernorth platforms and options.

Final yr, Evernorth invested $2.5 billion within the Walgreens-backed VillageMD $9 billion deal to buy Summit Well being. That funding aimed to speed up value-based care preparations in business house. Evernorth already supplies care on to patents, together with its well being facilities in Arizona.

Over the past a number of years, we’ve constructed a various portfolio of main capabilities to serve extra folks throughout our companies,” Lou Aversano, Cigna’s chief model and advertising officer, stated. “Now, we’re evolving our model structure to replicate how we’re serving the breadth of {our relationships} at the moment and into the long run.”

Cigna’s rebranding follows comparable strikes by different leaders within the well being care business. Final yr, Anthem rebranded as Elevance Well being, which the corporate introduced as a approach to replicate its broad vary of well being care merchandise. Additionally, Humana introduced in 2022 that beginning in 2023, the corporate will cut up into two items: insurance coverage companies and CenterWell, the well being care companies phase.